Australia has long been recognised as one of the biggest gambling nations in the world. From pokies in local pubs to online betting apps and major casino resorts, gambling is deeply embedded in Australian culture. But just how much do Australians spend on gambling each year? The answer may surprise you.
This article explores annual gambling expenditure in Australia, where the money is spent, why Australians gamble so much, and how the landscape is changing in recent years.
Australia’s Annual Gambling Spend: The Big Picture
Australians collectively spend over AUD $25 billion every year on gambling losses, making Australia one of the highest gambling-loss countries per capita globally. On average, this equates to more than $1,200 per adult each year, a figure that surpasses most other developed nations.
This spending includes losses across all major gambling formats such as poker machines (pokies), sports betting, lotteries, casinos, and online gambling platforms. While participation rates vary, the overall financial impact remains significant.
Where Do Australians Spend the Most on Gambling?
Poker Machines (Pokies)
Pokies account for the largest share of gambling losses in Australia, contributing more than half of total gambling expenditure. Australia has one of the highest numbers of poker machines per capita in the world, particularly concentrated in New South Wales and Victoria.
Pokies are commonly found in pubs, clubs, and casinos, making them easily accessible and a major driver of gambling losses.
Sports Betting
Sports betting has grown rapidly, especially with the rise of mobile apps and online bookmakers. Australians spend billions annually on betting markets covering AFL, NRL, cricket, horse racing, and international sports.
Aggressive advertising and in-play betting options have contributed significantly to this growth.
Lotteries and Scratch Cards
Lotteries remain popular across all age groups and are often viewed as a lower-risk form of gambling. While individual spending is usually smaller, the sheer number of participants means lotteries still generate several billion dollars annually.
Casinos
Major casinos in Sydney, Melbourne, Brisbane, Perth, and Adelaide contribute a sizeable portion of gambling revenue. Spending includes table games such as blackjack, roulette, baccarat, and high-roller VIP rooms.
Gambling Spend Per Person in Australia
On a per-capita basis, Australians are among the top gambling spenders worldwide. Estimates suggest:
- $1,200–$1,500 per adult per year
- Higher averages in NSW and Victoria
- Pokies-heavy regions show the highest losses
This figure represents net losses, not total wagers placed, meaning it reflects the actual amount lost by gamblers after winnings.
Why Do Australians Gamble So Much?
Several factors contribute to Australia’s high gambling expenditure:
- Easy access to gambling venues
- Cultural acceptance of betting
- High disposable income
- Strong sports culture linked to betting
- Widespread availability of online gambling
Unlike many countries, poker machines are available outside casinos, increasing everyday exposure and participation.
The Rise of Online Gambling in Australia
Online gambling now represents one of the fastest-growing segments of the market. Sports betting apps and online casinos (offshore platforms) have made gambling accessible 24/7.
Key trends include:
- Mobile-first betting platforms
- Live in-play betting
- Cryptocurrency gambling sites
- International operators targeting Australian players
Although online casinos are restricted under Australian law, many Australians still access overseas platforms.
Economic Impact of Gambling in Australia
Gambling contributes billions in tax revenue to state governments, funding public services such as health, infrastructure, and education. However, this comes with significant social costs.
The economic downsides include:
- Gambling-related debt
- Mental health issues
- Relationship breakdowns
- Productivity loss
Studies suggest gambling harm costs Australia billions annually, offsetting some of the financial benefits.
Gambling Harm and Responsible Gambling Measures
Governments and regulators are increasingly focused on harm minimisation. Measures include:
- Self-exclusion programs
- Betting limits and spending caps
- Advertising restrictions
- Mandatory responsible gambling messages
- Support services like Gambling Help Online
Despite these efforts, problem gambling remains a serious issue affecting individuals and families nationwide.
Is Gambling Spend Increasing or Decreasing?
Overall gambling expenditure has rebounded strongly following COVID-19 lockdowns. While venue-based gambling temporarily declined, online betting surged.
Long-term trends show:
- Stable or declining lottery participation
- Rapid growth in online sports betting
- Continued dominance of poker machines
- Increased scrutiny from regulators
The Future of Gambling in Australia
Australia’s gambling industry is expected to continue evolving, with stronger regulation, increased focus on responsible gambling, and potential reforms targeting pokies and advertising.
Technological innovation, including AI-driven betting platforms and digital wallets, will also shape future spending patterns.
Frequently Asked Questions
1. How much do Australians spend on gambling each year?
Australians spend over AUD $25 billion annually on gambling losses, making it one of the highest gambling expenditures globally.
2. Which form of gambling is most popular in Australia?
Poker machines (pokies) are the most popular and account for the largest share of gambling losses in Australia.
3. How much does the average Australian lose gambling per year?
The average adult Australian loses approximately $1,200 to $1,500 per year on gambling.
4. Is gambling legal in Australia?
Yes, gambling is legal and regulated in Australia, though laws vary by state and territory. Online casinos are restricted domestically.
5. Why is gambling so common in Australia?
Cultural acceptance, easy access to gambling venues, strong sports culture, and high disposable income all contribute.
6. Which state spends the most on gambling?
New South Wales consistently records the highest gambling losses, largely due to its large number of poker machines.
7. Is online gambling growing in Australia?
Yes, online gambling—especially sports betting—has seen rapid growth in recent years.
8. Does gambling benefit the Australian economy?
Gambling generates significant tax revenue, but it also creates social and economic harms that offset many benefits.
9. Are there protections for problem gamblers?
Yes, Australia offers self-exclusion programs, spending limits, and support services such as Gambling Help Online.
10. Will gambling spending continue to rise in Australia?
While growth may slow due to regulation, overall gambling expenditure is expected to remain high and stable in coming years.
